Friday, August 06, 2010

BlogHer '10: FTC Guidelines Session

Here are my scant notes from the FTC Guidelines session at BlogHer '10 Friday morning.

When you get free stuff, your disclosure on your blog should be clear and unavoidable. That doesn't mean you have to disclose exactly the value of what you received, or how much money you were paid. It's enough just to say that the event you're describing is sponsored. Blanket disclosures are not enough; you should disclose in the individual post or even in an individual tweet.

You should also disclose when you use affiliate links. You can use hovertext like Mir Kamen does on You don't have to disclose that ads are affilliate links -- it's assumed.

For more info and ideas, go to and BlogHer's community guidelines.

No comments: